What do you do when you have next to no money, a client who wants to talk about science (a lot), and access to Jeff Gordon for five hours? You make web films! Here are my three favourites.
Dir: Justin Reardon
AT&T | Tribeca Film Festival
AT&T is the main sponsor of the Tribeca Film Festival, and our spot got shown before every single screening. I imagine people got very sick of it.
Dir: Brian Billow
Our job was to show the breadth of sports that are available on AT&T’s U-verse.
Dir: Steve Ayson
Foot Locker | Adidas
Young guys like Damian Lillard and Tracy McGrady know that Foot Locker is the key to staying fresh off the court too.
Dir: Kenny Herzog
AT&T Winter Olympics
Support is the key theme running through AT&T’s Winter Olympic campaign. And support comes from everywhere.
Dir: Derek Cianfrance
Audi wanted to highlight the level of comfort in their new A4, A5 and A6 models, so we created this series of double page press ads.
Pho: Greg White
We won the pitch for Dove Men+Care with the idea of a Man Manual. These are the first three (of many) chapters.
Dir: John Robertson
Our job was to create a TV spot to launch KFC’s new breakfast range. We wanted to capture the magic of morning, and show people that KFC chefs now do the early shift. This script originally started with “open on an empty New York street”, but the CD decided that a two-night shoot in Slough would be better.
Dunlop Wintersport Tyres
In March 2011 we were sent to Iceland to shoot a TV spot and the print for Dunlop’s new Wintersport 4D tyre. The shoot was a disaster. We got there and the weather was so bad the Icelandic Met office told us to get off the mountain, and we left with nothing. Anyway, we re-shot one of the print ads in sunny Brighton, and here it is.
Pho: Ben Stockley
RFU England vs Wales
We were asked to promote the England vs Wales match and let fans know that it wasn’t just a pre-World Cup practice. We shot this image at Twickenham, the home of English rugby. (We accidentally dyed Haskell, Hape and Wilkinson’s kit pink with all the red smoke). This was used in both print and poster.
Pho: David Clerihew
RFU Autumn Internationals
RFU’s posters were previously too cluttered and poorly designed, so they asked us to give them something ‘classic’. We took them back to basics. Press, posters, ticketing, and online for the 2010-2011 season.