We were asked to do some work for The Observer, and get more people to vote for their favourite places to eat in the Observer Food Monthly Awards. These press ads were the first stage, and hopefully we’ll have some more (interesting) stuff coming out soon. Fingers crossed.
“When you’re racking up the miles, it’s the little things that make a difference. The feel of the leather on the seats, the quality of the speakers, the click of the switches, the freshness of the air. The little things that can help make a 200 mile day trip feel like a 20 minute pop to the shops. It’s business travel, by Audi.”
We won the pitch for Dove Men+Care with this idea, and for the past year we’ve been working on their global repositioning. These are the first two films to go out – I’ll add the other ones when (if) they get aired.
Our job was to create a TV spot to launch KFC’s new breakfast range. We wanted to capture the magic of morning, and show people that KFC chefs now do the early shift. Just so you know, this script originally started with ‘open on an empty New York street’, but the CD decided that a two-night shoot in Slough would be better.
When we were asked to think of a winter press ad for quattro, I drew this as a joke. But the CD said he liked it, so it got made.
For the first part of our RWC campaign we shot the four world cup winning pundits: Lawrence Dallaglio, Michael Lynagh, François Pienaar, and Sean Fitzpatrick. We asked them their thoughts on ‘what it takes to win’, and illustrated their quotes. A portrait of Dallaglio from this series now hangs in the permanent collection of the National Portrait Gallery. I filmed the shoot on my phone too. You’re welcome.
The second part of the campaign ran post-game: we created a series of ‘tactical print ads’. They were a real challenge to produce and supply in such a small amount of time. The day started with us watching the game in the ITV studio, and interviewing Mr Dallaglio and friends immediately after the final whistle to get their thoughts and opinions. We then designed and supplied the final artwork, all in under six hours. The digital outdoor aspect is explained in the video.
In March 2011 we were sent to Iceland to shoot a TV spot and the print for Dunlop’s new Wintersport 4D tyre. The shoot was a disaster. We got there and the weather was so bad the Icelandic Met office told us to get off the mountain. We left with nothing. Anyway, we re-shot one of the print ads in sunny Brighton, and here it is.
We were asked to promote the England vs Wales match and let fans know that it wasn’t just a pre-World Cup practice. We shot this image at Twickenham, the home of English rugby. (We accidentally dyed Haskell, Hape and Wilkinson’s kit pink with all the red smoke). This was used in both print and poster.
The England Rugby team’s posters were previously too cluttered and messy, so when we got this brief we went back to basics. This simple approach kept the ads clean, simple, and elegant. This ‘look’ was used in press, posters, ticketing, and online for the 2010-2011 season.
Posters for Robinson’s Fruit Shoot. Our job was to inform the world that the new Fruit Shoot range contained real fruit. And I wanted to play with an elephant’s foot.
