Old Spice | Fear

For Halloween we thought it would be cool to make an Old Spice bodywash that looked like blood. They agreed. We wanted to call it Blood Bath but they wouldn’t let us, so here’s Old Spice Fear. If viewers called the number hidden in the film they could win themselves a bottle of the stuff, in its own coffin of course.

Partners: Jason Scott, Chris Streger.
Agency: W+K Portland