Old Spice Fear

We approached Old Spice about making a body wash that looked like blood for Halloween because Chris Streger thought it was a good idea. Anyway, they said yes. So they made some, and we made a fake movie trailer and poster to promote it, and little coffins for influencers to keep it in. The hidden number in the spot was the only way to get that elusive bloodbath body wash.

  • Agency: Wieden+Kennedy
  • Director: Matt Hayes