We were sent to Iceland to shoot TV and print for Dunlop’s new Wintersport 4D tyre, and it was a disaster. We got there and the weather was so bad that the set got destroyed and the Icelandic Met office told us to get off the mountain immediately. We left with nothing. Anyway, we re-shot one of the print ads in sunny Brighton with a ton of fake snow, and here it is.

  • Agency: BBH London
    Photographer: Ben Stockley