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We realised that the Rugby World Cup offered an opportunity for ITV to increase their credibility in sports provision. We split our campaign into two main sections, both focusing on ‘what it takes to win’. For the first part we worked with Spencer Murphy to shoot the four world cup winning pundits: Lawrence Dallaglio, Michael Lynagh, François Pienaar, and Sean Fitzpatrick. We asked them their thoughts on ‘what it takes to win’, and their quotes were illustrated by I Love Dust. These ran pre-tournament and pre-game. (A portrait of Dallaglio from this series has been accepted into the permanent collection of the National Portrait Gallery.)
The second part of the campaign ran post-game: we created a series of ‘tactical print ads’. They were a real challenge to produce and supply in such a small amount of time. The day started with us watching the game in the ITV studio, and interviewing Mr Dallaglio and friends immediately after the final whistle to get their thoughts and opinions. We then designed and supplied the final artwork, all in under six hours.
And just in case you ever wondered what a print shoot looked like, I shot this one on my phone. You’re welcome.
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My Blog
I just moved my blog over to Tumblr, so I’ve started all over again. I’ll probably still write about food, advertising, dodgy music, and Batman. And I’ll probably still moan.
Audi Quattro
When we were asked to think of a winter press ad for quattro, I drew this as a joke. But the CD said he liked it, so it got made.
Audi Quattro
When we were asked to think of a winter press ad for quattro, I drew this as a joke. But the CD said he liked it, so it got made.
What Rory Ate
My copywriter, Rory, is a big muscly gym-goer. He also has a very specific diet that helps him maintain his bulging brawn (ie he eats pretty much the same stuff everyday).
What Rory Ate
My copywriter, Rory, is a big muscly gym-goer. He also has a very specific diet that helps him maintain his bulging brawn (ie he eats pretty much the same stuff everyday).
Wedding Stationery
The good lady and I wanted wedding stationery that didn’t look like traditional wedding stationery, so I designed this.
Wedding Stationery
The good lady and I wanted wedding stationery that didn’t look like traditional wedding stationery, so I designed this.
Gumtree Posts
When I’m bored or I have a bit of free time, I like to post ads in the ‘lost and found’ or ‘free stuff’ sections on Gumtree.
Gumtree Posts
When I’m bored or I have a bit of free time, I like to post ads in the ‘lost and found’ or ‘free stuff’ sections on Gumtree.
England vs Wales
This was a simple brief: promote the England vs Wales match and let fans know that this is not just a warm up game.
England vs Wales
This was a simple brief: promote the England vs Wales match and let fans know that this is not just a warm up game.
British Airways
BA wanted a poster that showed people they could fly pretty much anywhere from Heathrow, so we made a series of them.
British Airways
BA wanted a poster that showed people they could fly pretty much anywhere from Heathrow, so we made a series of them.
JaGaR Records
Identity for the record label JaGaR Records. JaGaR wanted something simple and elegant, and hopefully the logo answers that. Music is at the heart of the design.
JaGaR Records
Identity for the record label JaGaR Records. JaGaR wanted something simple and elegant, and hopefully the logo answers that. Music is at the heart of the design.
Brendon & The Pink Monster
I was asked by theatre group ‘For Your Displeasure’ to design a film poster for a short film called Brendon & The Pink Monster.
Brendon & The Pink Monster
I was asked by theatre group ‘For Your Displeasure’ to design a film poster for a short film called Brendon & The Pink Monster.
Robinson’s Wimbledon
Press ad for the Wimbledon 2010 programme to celebrate seventy five years of Robinson’s at The All England Lawn Tennis and Croquet Club.
Robinson’s Wimbledon
Press ad for the Wimbledon 2010 programme to celebrate seventy five years of Robinson’s at The All England Lawn Tennis and Croquet Club.
RFU Internationals
The England Rugby team’s posters were previously too cluttered and messy, so when we got this brief we went back to basics. We wanted the print to look ‘classic’.
RFU Internationals
The England Rugby team’s posters were previously too cluttered and messy, so when we got this brief we went back to basics. We wanted the print to look ‘classic’.
Fruit Shoot
Posters for Robinson’s Fruit Shoot. Our job was to inform the world that the new Fruit Shoot range contained real fruit in it. And I wanted to play with an elephant’s foot.
Fruit Shoot
Posters for Robinson’s Fruit Shoot. Our job was to inform the world that the new Fruit Shoot range contained real fruit in it. And I wanted to play with an elephant’s foot.
Six Months
Once upon a time I asked my lovely lady to marry me, and she very kindly said yes. But then I moved back to England and selfishly asked her to come too.
Six Months
Once upon a time I asked my lovely lady to marry me, and she very kindly said yes. But then I moved back to England and selfishly asked her to come too.
For Your Displeasure
The theatre group in Middlesbrough, For Your Displeasure, needed a displeasurable illustration.
For Your Displeasure
The theatre group in Middlesbrough, For Your Displeasure, needed a displeasurable illustration.
Fly Society
I cannot for the life of me remember why I did this for Terry Kennedy from Fly Society.
Rabbit Hole Salon
Logo and poster design for a small, independent hair salon in Portland. We went for a whimsical Alice in Wonderland theme for the salon, as it was hidden down a basement.
Rabbit Hole Salon
Logo and poster design for a small, independent hair salon in Portland. We went for a whimsical Alice in Wonderland theme for the salon, as it was hidden down a basement.
Foundergrams
Wieden+Kennedy’s Global Art Show featured over 100 artists from all seven offices. I illustrated anagrams of the founders’ names.
Foundergrams
Wieden+Kennedy’s Global Art Show featured over 100 artists from all seven offices. I illustrated anagrams of the founders’ names.
Schwarzenegger
My friends and I love Arnold Schwarzenegger. We talk about him when we go for a drink. This book proves it.
Schwarzenegger
My friends and I love Arnold Schwarzenegger. We talk about him when we go for a drink. This book proves it.
PAPER Magazine
WK12 were asked to create a series of single page designs for Paper’s May 2009 design issue.
PAPER Magazine
WK12 were asked to create a series of single page designs for Paper’s May 2009 design issue.
Wordstock ’08
Wordstock is an annual festival of books, writers, and storytelling in Portland, Oregon.
Wordstock ’08
Wordstock is an annual festival of books, writers, and storytelling in Portland, Oregon.
NSAD Exhibition ’08
Back in the days when Norwich School of Art & Design was still called Norwich School of Art & Design I proposed these designs for the end of year exhibition invitation, poster, and flyer.
NSAD Exhibition ’08
Back in the days when Norwich School of Art & Design was still called Norwich School of Art & Design I proposed these designs for the end of year exhibition invitation, poster, and flyer.
Self Promo
This was my business card when I left art school. I kept a pencil behind my ear for most of my degree, so it seemed like a good idea for a bit of self promotion.
Self Promo
This was my business card when I left art school. I kept a pencil behind my ear for most of my degree, so it seemed like a good idea for a bit of self promotion.