Will Holmes' Stuff

Observer Food Monthly Awards

Will — Sun, 05 May 2013 09:47:37 +0000

We were asked to do some work for The Observer, and get more people to vote for their favourite places to eat in the Observer Food Monthly Awards. These press ads were the first stage, and hopefully we’ll have some more (interesting) stuff coming out soon. Fingers crossed.

Gumtree Posts

Will — Sat, 13 Apr 2013 23:04:21 +0000

When I’m bored or I have a bit of free time, I like to post ads in the ‘lost and found’ or ‘free stuff’ sections on Gumtree. These are a few of them. They get removed pretty quickly, because Gumtree thinks they are ‘not suitable’ or something. I don’t know. Anyway, I like the replies I sometimes get.

Audi – Arrive Feeling Like You’ve Just Left

Will — Sun, 24 Feb 2013 14:28:51 +0000

“When you’re racking up the miles, it’s the little things that make a diﬀerence. The feel of the leather on the seats, the quality of the speakers, the click of the switches, the freshness of the air. The little things that can help make a 200 mile day trip feel like a 20 minute pop to the shops. It’s business travel, by Audi.”

Two further executions in this campaign will be coming in the next few weeks.

Dove Men+Care – The Man Manual

Will — Thu, 17 Jan 2013 19:48:28 +0000

We won the pitch for Dove Men+Care with this idea, and for the past year we’ve been working on their global repositioning. These are the first two films to go out – I’ll add the other ones when (if) they get aired.

Marriott London Sevens

Will — Sun, 20 May 2012 11:35:40 +0000

Posters and press ads for the 2012 London Sevens at Twickenham. A huge party with some rugby attached.

KFC – Lights

Will — Mon, 30 Apr 2012 11:00:35 +0000

Our job was to create a TV spot to launch KFC’s new breakfast range. We wanted to capture the magic of morning, and show people that KFC chefs now do the early shift. Just so you know, this script originally started with ‘open on an empty New York street’, but the CD decided that a two-night shoot in Slough would be better.

Audi – Winter Hands

Will — Sun, 12 Feb 2012 16:22:47 +0000

When we were asked to think of a winter press ad for quattro, I drew this as a joke. But the CD said he liked it, so it got made.

ITV – Rugby World Cup 2011

Will — Mon, 25 Jul 2011 21:21:32 +0000

For the first part of our RWC campaign we shot the four world cup winning pundits: Lawrence Dallaglio, Michael Lynagh, François Pienaar, and Sean Fitzpatrick. We asked them their thoughts on ‘what it takes to win’, and illustrated their quotes. A portrait of Dallaglio from this series now hangs in the permanent collection of the National Portrait Gallery. I filmed the shoot on my phone too. You’re welcome.

ITV – Rugby World Cup Tactical

Will — Mon, 25 Jul 2011 21:20:01 +0000

The second part of the campaign ran post-game: we created a series of ‘tactical print ads’. They were a real challenge to produce and supply in such a small amount of time. The day started with us watching the game in the ITV studio, and interviewing Mr Dallaglio and friends immediately after the final whistle to get their thoughts and opinions. We then designed and supplied the final artwork, all in under six hours. The digital outdoor aspect is explained in the video.

Dunlop – Wintersport Tyres

Will — Thu, 30 Jun 2011 13:00:54 +0000

In March 2011 we were sent to Iceland to shoot a TV spot and the print for Dunlop’s new Wintersport 4D tyre. The shoot was a disaster. We got there and the weather was so bad the Icelandic Met office told us to get off the mountain. We left with nothing. Anyway, we re-shot one of the print ads in sunny Brighton, and here it is.